What is buyers remorse?
Buyer's remorse (or buyer's regret) is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car, a game console, or a house.
Why should you as an ecommerce company worry about Buyers Remorse?
So you sell an awesome product online and you get customers all hyped up about it with your amazing website. They are ecstatic to click purchase and receive the awesome product as soon as possible. Your customer will be hawking their email inbox for the shipping confirmation and the tracking details. The longer it takes for you to get their product shipped the more likely they will experience buyers remorse in these ways:
- Did I purchase the correct item?
- Was the website I made the purchase on legit?
- Did I type in the wrong address?
- Did I get the best price?
- Could I have purchased elsewhere and already had the product by now?
- Do I even need this product anymore?
- Maybe I'll send it back once I get it.
So you made this awesome sale, they spent their hard earned cash on your website and now before they even get to be wooed by your product they are already having doubts about it. The step between a customer buying from your website and you getting it to them is a crucial time, you don't want you customer to get the product and already have a bad experience with the logistics of receiving it. This leaves you no room for error if there is something wrong with the product. You do not want to give your customer any reason to be angry about the outside elements that have nothing to do with your awesome product such and shipping and logistics.
How do I avoid all of this?
You have a great order fulfillment system in place where once an order comes in, it gets processed, picked, packed and shipped in as little amount of time as possible. We live in the Amazon age, where everything is expected to be delivered in 1-2 days. You can compete with the likes of Amazon from the very beginning by being prompt with the order fulfillment process. In the early stages you'll be able to handle this yourself and be able to do everything needed to make your customers happy. As things grow and your company starts shipping 50, 100, 500, 5,000, 10,000+ orders a month you will need to have a robust fulfillment solution in place. This is where a company like Ships-a-Lot comes in to play. We work with each client on an individual basis to build a custom fulfillment solution that works for them. You'll be utilizing a state of the art warehousing and fulfillment system that integrates directly into your Shopify store for ease of use. The transition from in house fulfillment to Ships-a-Lot is a piece of cake, we have migrated clients who have 60,000+ SKU's into our warehouse without any flaws. You deserve the best fulfillment option that you can get and we provide that for you with exceptional customer service and reliability.
Let Ships-a-Lot handle your order fulfillment today by clicking here.