Opinion: Shopify won't deploy sweeping feature improvements until their position is truly fortified
Radical new features are deployed independently. Shopify's app marketplace allows feature maturation to happen at the risk of someone else's money and reputation.
When an independent developer launches a new service, they have spent their own capitals. They risk their own losses of money and reputation on their investment, with the notable potential upside of mass integration.
Zach Lukaszek, co-Founder of Ships-A-Lot