3 Uncommon Sense Ways You're Wasting Money in Your eCommerce Business
Until the bottom-line impact of optimization outweighs the bottom-line impact of simply increasing your sales, favoring optimization over growth is a factual waste. It's about the opportunity cost. You should already have a good understanding of your market and how much room you have left to grow.
Your acquisition cost is a good metric to see how well you're doing here. Is the profit generated by a new customer acquisition greater or less than the profit generated by juicing your existing customer base?
Zach Lukaszek, co-Founder of Ships-A-Lot