When it comes to social media, having a killer following is sought after as the epitome of online marketing. Everyone wants their company to have a million followers on every platform with customer interaction at a level so high that even if you post "hi" you get thousands of people liking, faving, and replying to your post. So the big question is, how do I make this dream a reality?
First off, there are countless ways to increase social media following, I am only going to address one platform that I have used that has yielded the highest constant results.
The software that I have used the most when growing JerkyXP's social media following is Gleam.io. This is a giveaway platform that engages current followers in posting about the giveaway, causing new customers and followers to interact with the giveaway. People enter the giveaway by doing simple tasks like following on instagram, liking a Facebook page, watching a YouTube video, following on twitter, creating a tweet on twitter and many many others (see full list here). One of the biggest things that Gleam has is the viral share entry option. This is an entry option that pushes for your customers/followers to invite their friends to join in on the giveaway, from doing so they earn extra entries into the giveaway. The more entries a person has in the giveaway, the higher their chances are of winning. Gleam is built around the notion that everything is incentivizing to the person sharing the giveaway.
Upon using Gleam over 50 times, I can conclude that it is by far the most efficient way to gain real organic followers who are interested in your brand. People love the gamification of the giveaway and the interactions that are developed between business and customer.
Here is a recent Gleam competition that ran on the JerkyXP twitter account.