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Planning plans: more actions, less outcomes.

Zach Lukaszek, co-Founder of Ships-A-Lot

Zach Lukaszek is a former PhD student turned entrepreneur who enjoys writing about eCommerce, business, and programming.


bird@shipsalot.com

Zach Lukaszek, co-Founder of Ships-A-Lot

Zach Lukaszek is a former PhD student turned entrepreneur who enjoys writing about eCommerce, business, and programming.


bird@shipsalot.com

Planning plans: more actions, less outcomes.

Motivation


I'm a pretty proactive person these days; I tend to have a very results-oriented focus and I like to sieve out exactly which actions need to be taken to give those results the very best chance of becoming reality. My propensity for living a highly ambitious life has definitely gotten me into trouble in the past.

Hindsight being 20/20, I can easily point out a number of priceless learning experiences (I would have called these "failures" before) I created for myself during my time at graduate school. An example was my failing to break significant long-term goals into more manageable chunks.


Inspiration


You would think this sort of idea would be common sense. It didn't, for me. It struck me that it might be a useful way to approach the accomplishment of long-term, often intangible goals while I was first learning about success metrics in advertising.

Success metrics, by the way, are just a clear application of the scientific method in a business environment.

The idea that, to achieve goals, one might:

  1. Decide on a goal
  2. Define what achieving that goals means or looks like
  3. Hypothesize what tangible actions might be taken to get there
    -Periodically revisit and refine based on actual data or feedback
  4. ???
  5. Profit

I don't sit around and try to obsessively plan out the years of my life. In the words of the CAH creators regarding their Holiday Hole project:

No, this was just a bunch of empty land. Now there's a hole there. That's life. 

Practical Application


Practically, I utilize the following visual aid for my goals:

schedule

Long-term goals get picked up from my vision for my personal and professional future. They trickle into near-term goals, which are reached through daily and ongoing tasks


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